Tuesday, October 23, 2007

Difference a question mark can make

Rediff is one site which is going from bad to worse, day after day. When you look up the site, it literally takes a while for you to identify actual news articles & links, amidst the deluge of online ads scattered all over the real estate. They come up with intelligent ways to increase the hit rate for certain pages and the screen-shots below just goes on to show the cunning strategy behind the same.


On the home page, you have a link that says "Rajni to join Tussads", on seeing which anybody (both fans and the general reading public alike) would click just bcos of the fact that it would be a huge news if that were to happen. And then when you go to the actual page, a question mark pops up from nowhere at the end of the title of the article. Just goes to show to what length these guys go to drive traffic to their site. Got to give it to these guys, though, for being so clever and deceptive...

Labels:

2 Comments:

Blogger Balaji said...

i was one of those deceived by the lack of the question mark on the front page link!

11:08 PM, October 24, 2007  
Blogger Filbert said...

Same blood-aa Balaji :) I guess all Thalaivar fans would have definitely clicked the link out of curiosity!!

5:53 PM, October 25, 2007  

Post a Comment

<< Home